Q & A with Jam The Label
We want the Australian public to start paying attention to the exclusivity of the fashion industry and fight for there to be change".
Tell us a little about you and the inspiration behind the brand...
JAM the label was founded by two occupational therapists Emma & Molly who met whilst studying at University. Whilst studying they both worked as disability support workers and it was at this job that they met Jack and Maddie...you guessed it, the inspiration behind JAM. Jack & Maddie are teenagers that require assistance from others to get dressed each day. Emma & Molly discovered the clothing options available to J & M (and many others they met) were either extremely difficult to get on and take off, or not age appropriate for young people wanting to express their own style. Emma & Molly decided to combine their knowledge as OTs, experience as disability support workers, and passion for inclusion for young people with disability to create an inclusive clothing brand.
What piece is most popular and why?
The most popular piece in their collection according to Co-Founder Emma Clegg, would have to be their long sleeve tops. "Our customers love them because they are trans-seasonal, gender-neutral and a great wardrobe staple. But most importantly, they are SO comfy! Whenever we receive feedback for our tops the first thing anyone says is "This is the softest fabric ever!". Definitely been a must-have during isolation".
What is your vision for adaptive fashion?
Emma and Molly's vision is that all fashion is inclusive of people with disability. "We hope that brands like ours can lead by example in showing established well-known fashion labels how to create products that are stylish and on-trend whilst remaining inclusive to all consumers. We want the Australian public to start paying attention to the exclusivity of the fashion industry and fight for there to be change".