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Samanta Bullock

Sam is very passionate about disability rights and her advocacy work is very inspiring, Style Aide is thrilled to be working with this incredible woman!! 



Samanta Bullock became paralysed at the age of 14 after accidentally shooting herself while playing with her father’s shotgun. Samanta was told she would never walk again and after years of rehabilitation, went on to become a paralympian tennis player in Brazil. 


Samanta made her London Fashion Week runway debut in 2017. Having been a wheelchair model from an early age, Samanta always felt frustrated by the lack of luxurious clothing available for disabled people. Working as an advocate for inclusion within the fashion industry, Samanta decided to join forces with some of the most innovative emerging designers to develop her brand, ‘SB’ – a unique line of clothing based on the principle that “its not about being disabled, but about feeling beautiful and comfortable whilst in the siting position”. 


Sam is very passionate about disability rights and her advocacy work is very inspiring, Style Aide is thrilled to be working with this incredible woman!! 




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